I am the Chief Strategy Officer with over 20 years of experience in media agencies, specializing in strategy and marketing.
I have a proven track record in developing and managing communication strategies for leading global brands across multiple sectors, including FMCG (Nestlé, Kellogg’s, Mondelez, Red Bull, SC Johnson, CoGeDi), Automotive (BMW Group, PSA, VW Group), Pharma (Opella, GSK), Spirits (Diageo), and Luxury (Chanel, LVMH Group).
In addition to leading strategy for all agency clients, I spearhead the creation of original and innovative content that fosters a distinctive corporate culture and strengthens the agency's positioning within the communications landscape.
As one of the agency's primary spokespeople, I actively represent its vision and thought leadership.
Currently, I lead the strategic team as well as the marketing area of PHD.
