ASSOtalk: exploring the future of immersive technologies

Chatbot, augmented reality, metaverse: we now live immersed in technologies that blur the boundaries between real and virtual, transforming the way we work, communicate, and do business. But how can we fully seize the opportunities of this ever-evolving landscape?

In the next ASSOtalk meeting, hosted in the new spaces open to the city of Assolombarda, the book "Doing Business with Immersive Technologies" by Monica Magnoni, an expert in brand positioning, digital marketing, and experience design, as well as a member of Women&Tech® ETS, will be presented.

They discuss it together with the author:

• Gianluca Cappiello, General Manager TBWA\Italy
• Gianna Martinengo, Entrepreneur, President and founder of Women&Tech® ETS
• Mariachiara Tirinzoni, Researcher in Ethics of Emerging Technologies

The meeting is moderated by Gabriella Scapicchio, General Director of the NEST Foundation.

Monica Magnoni, born in Milan, has gained significant experience at the Autogrill Group and Giorgio Armani, as well as serving as an advisor for multinational companies. After holding leading roles in agencies such as H2H, Roncaglia Group, and Spencer & Lewis Group, she co-founded Experiency in 2021, a creative tech studio specializing in experiential marketing in Web3. Since July 2024, she has been the Chief Marketing & Events Officer of Rocket Sharing Club, a business community for entrepreneurs.

A unique opportunity to understand how to anticipate and interpret a revolution already underway.