Founder of BigName - Professor at SDA Bocconi, WHU, ESSEC, and POLIMI
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Personal Branding, talent and enhancementFounder of BigName®, specialists in innovation in business people.
International author, the first Personal Branding Strategist in Italy and creator of the Personal Branding Canvas. He has taught Personal Branding and career innovation at SDA Bocconi, POLIMI GSOM, ESSEC in Paris and Singapore, WHU Düsseldorf, St. Gallen (CH), IE Madrid, and Bath SoM.