Making Personal Branding means strategically managing one's professional image. A paradigm now well known and essential to stay competitive in a constantly changing work environment. But Personal Branding today is also a tool for leadership, empowerment, development, talent attraction, and retention. Together with Luigi Centenaro, we will delve into the advantages, methods, and tools to concretely apply this paradigm to one's career, thanks to a practical exercise to set up your Personal Branding Canvas, the most widely used tool in the world for Personal Branding. The discussion will continue with Margherita Sindoni, Principal, Keystone Executive Search, who will share her career path, making her professional experience available.