Innovation in logistics makes room for women

From Amazon's program for supporting female start-ups to changing course: new opportunities are also coming to Italy - the webinar not to be missed

Logistics has been the domain of men for decades. Even today, women are only 1.6% of the workforce in the Italian logistics sector.

Finally, thanks to technological innovation, something is changing.

Finally, women, with the advent of digital technology, have the opportunity to innovate and transform the sector, making it more qualified and also bringing their inclusive way of doing business.

The theme will be the subject of an online event that will take place on March 16 and will see female entrepreneurs in the sector, women belonging to employers' associations, and Amazon, which will present its own program dedicated to female entrepreneurship in our country.

The company has indeed decided to encourage the inclusion of women in the logistics sector by covering the start-up costs of start-ups. A fund of 500 thousand euros will allow numerous female entrepreneurs to have the 15,000 euros start-up costs covered, making it easier to enter the sector.

In a country situation that requires an effective and rapid restart, the Amazon initiative, embedded in a new awareness of the sector, more "woman-oriented", can truly represent an interesting turning point, an opportunity not to be missed.

To discuss the theme of Logistics-Innovation-Female Entrepreneurship will be, on this occasion

• Betty Schiavoni , entrepreneur, general director of Freschi e Schiavoni and President of Alsea
• Maria Rita Fiasco, Founder and Chairperson of Gruppo Pragma, Vice President of Anitec-Assinform
• Veronica Bisci , Marketing and Events Manager IT-ES, Amazon Logistics

Moderate the event Gianna Martinengo , Founder & CEO of DidaelKTS and President of Women&Tech ^® .