Serena Birgonzi

Serena joined the marketing services industry in 2009, after a 4-year adventure in the USA, where she completed an MBA and participated in different consulting projects.

She started at Millward Brown in the client service team, working on brand & comms projects for international clients, and then furthered her professional development at Kantar with a focus on brand themes.

Since 2021 she is also a member of Kantar Italy’s Advisory unit. In her current role she covers both commercial and people management responsibilities.