Martina Costa

Martina Costa is Chief Marketing Officer with over 15 years of international leadership experience in tech/AI, retail, media, and consumer goods (including eFM, WPP, Venchi, Mattel, Sky). The only woman on a 10-person executive board at Datrix, she led AI-driven rebranding and marketing post-acquisition, reporting directly to the CEO, with the belief that female presence in leadership positions is itself an example to be multiplied, both in business and in technology.

She is first and foremost defined as a “builder of connections”: someone who builds bridges between people, ideas, and disciplines that do not always speak the same language, between management and technology, between creativity and strategic vision. An education between Milan and NYC that weaves Neurolinguistics, Storytelling, and an MBA from the Politecnico di Milano, now applied to AI as a Senior Member of the GenAI Observatory IAA and Advisory Board Member of the startup 81Watts.

Convinced that technology only makes sense when it remains at the service of people, her most recent interest concerns the identity and psychological dynamics related to the language generated by GenAI: a natural bridge between her humanistic background and the present of artificial intelligence. As a moderator of panels and events on AI, brands, and innovation, she seeks to bring this vision to the stage and into the public debate on innovation.