Marta Pinna

Marta Pinna is Digital Sales Manager at ABB S.p.A., where she is responsible for business development and digital solutions supporting the industry and energy sector. In her role, she assists industrial companies and utilities in digital transformation journeys, with a focus on energy management, data & analytics, and advanced software solutions to improve operational efficiency and sustainability.

Before joining ABB, he gained extensive experience in contexts related to technological innovation and the evolution of work models, working in international and multidisciplinary environments. Throughout his professional career, he has contributed to projects that integrate technology, people, and organizations, developing a cross-cutting vision on the themes of digital transformation, emerging skills, and the evolution of professional roles in the era of artificial intelligence.

Marta focuses her contribution on making digital transformation concrete and accessible, through the introduction of applications that enable the Energy Transition and improve the efficiency of production processes. At the core of her approach is listening to people, considered a key element for designing digital solutions capable of simplifying work, enhancing skills, and generating a real impact in industrial contexts.

Alongside her professional activity, she is actively engaged in initiatives for discussion and dissemination on the themes of innovation, the future of work, and inclusive leadership, with particular attention to the role of women in STEM and technological sectors. She believes in the value of diversity, continuous training, and in the ability of organizations to manage technological change in a sustainable, responsible, and people-oriented way.