Maria Wandiba

Maria Wandiba is the Digital Transformation Manager of IMCD Italy SpA and Digital Transformation Director for the global Lubricants & Energy Business Group of IMCD. Today, her role combines the two passions that have marked her professional journey: marketing and digital transformation, with AI opening new possibilities at the intersection of these two worlds. Her goal is to transform technology into something concrete and useful: she uses data and AI to make technical know-how more accessible, create more relevant product and customer experiences, and provide sales teams with better tools and insights. Her work ranges from digital innovation and AI adoption to technical marketing and sales enablement in international teams.

Her professional path has not followed a straight line. With an academic background in Urban Planning and Management of the Built Environment at the Politecnico di Milano, she started working in graphic and web design before moving into digital marketing, joining IMCD in 2022 as Digital Marketing Manager, and later focusing on digital transformation. Over time, she continued to invest in her education, completing an Executive Program in Digital Transformation at the Politecnico di Milano and, more recently, a part-time Master’s in Artificial Intelligence for Business Strategy.

A native Swahili speaker, she works every day in Italian and English and personally understands what it means to build credibility across different cultures, languages, and functions. This experience fuels her approach to change: making innovation accessible, supporting people in adopting new tools, and creating connections between diverse perspectives and skills.