Capo della Comunicazione @ Credit Agricole
Participate in:
Women Empowerment Program 2024After obtaining a degree in Economics and a Master's in Marketing and Communication, I followed a professional path that was initially diverse and then consolidated my experience in Banking, combining communication and marketing skills with the challenges of corporate transformation and change management, with growing passion and awareness.
I started in the digital world with major events and with the first web portal of the Fininvest Group, then moved on to consulting in the food and large distribution sector.
I then joined UniCredit where I followed a stimulating path of growth and training from Small Business to Retail, from Private to Corporate, becoming Marketing Communication Manager Italy. I have been involved in various mergers and incorporations and within the Global Marketing field, I have worked on international synergies between Austria, Germany, Poland, and Italy.
I am currently the Head of Communications at Credit Agricole Italia, brought in to launch the brand in Italy and support the growth and internationalization of the Italian entity.