Innovation Tram 2018

From March 15th to 18th, the first edition of the " Milano Digital Week " promoted by the Municipality of Milan will take place. It will be four days of "open doors to the city" dedicated to the production and dissemination of knowledge and innovation through digital means. Companies, institutions, universities, start-ups, research centers, and associations will showcase the many faces of digital Milan to citizens and visitors. About a hundred moments of innovation including talks, exhibitions, seminars, events, performances, workshops, and labs will be spread throughout the city, from the center to the outskirts.

Don't miss the digital tram! Meet the protagonists of innovation and digital transformation on a 45-minute tour through the streets of downtown Milan aboard a 1928 "Carrelli" tram.

A simple and fast format, capable of engaging a wide audience of young and old alike, the proposal by Womentech, in partnership with ATM, allows to contribute to the growth of citizens' knowledge regarding the implications that the digital revolution has in everyday life.

This is a tour of approximately 45 minutes that winds through the streets of the city center on a 1928 "Carrelli" tram with experts (men and women) who will address topics of digital innovation in relation to various fields including:

• Being a digital citizen in Milan

• The digital revolution in the world of urban transport

• Digital innovation in the payment and financial transaction system

• Security: how to protect yourself in the digital age

Schedule

Saturday 17/3: Digital Transformation, inspired by users, driven by science

• 10:00 AM: Inaugural tour
• 10:45 AM: HYPE, a new way to manage money
  Gianluca Zetti, Banca Sella
• 11:30 AM: Crafts and Digital Innovation
  Arianna Fontana - President of Confartigianato Milan section
  Roberta Gagliardi - Institutional Relations Manager of Competitiveness Area Confartigianato Enterprises Lombardy
  Patrizia Lia - Owner of Lia Wigs
• 12:15 PM: Social Media Intelligence. What drives the marketing strategy of the most innovative companies?
  Anna Beduschi, Marketing Office Italy, Talkwalker
  Franz Russo, blogger, InTime
• 2:30 PM: Smart City, Secure City
  Giulia Rossi, Vodafone
• 3:15 PM: The digital revolution of Milan's transportation: Mobility as a Service, Smart ticketing, ATM App
  Antonia Cotroneo, Communication and Mobility Applications Specialist, ATM S.p.A.
  Antonio Patti, Digital Product Manager, ATM S.p.A.
• 4:00 PM: From the self to the us: the evolution of female communities in the era of digitalization.
  Vanessa Occhetti, Chiara Zini - Triumph
• 4:45 PM: Digital and robotic surgery
  Franca Melfi, Professor of Thoracic Surgery at the University of Pisa, Head of the Multidisciplinary Center for Minimally Invasive Robotic Surgery at the University Hospital of Pisa

Sunday 18/3: Not just technologies, but people: always connected in the virtual world yet disconnected in relationships.

• 10:00 AM: From Hand to Video, developing creative and computational thinking
  Michele Ricci, Dad at the Center, University of Milan
• 
  Annalisa Nuovo, Communication and Mobility Applications Manager, ATM S.p.A.
  Carmelo Scannella, Digital Product Manager, ATM S.p.A. 10:45 AM: The digital revolution of Milan's transportation: Mobility as a Service, Smart ticketing, ATM App
• 11:30 AM: Crafts and Digital Innovation
  Arianna Fontana - President of Confartigianato Milan section
  Roberta Gagliardi - Institutional Relations Manager of Competitiveness Area Confartigianato Enterprises Lombardy
  Patrizia Lia - Owner of Lia Wigs
• 12:15 PM: HYPE, a new way of managing money
  Gianluca Zetti, Banca Sella
• 
  Roberto Carreri, Head of Research, Development and Application Management, ATM S.p.A.
  Carmelo Scannella, Digital Product Manager, ATM S.p.A. 2:30 PM: The digital revolution of Milan's transportation: Mobility as a Service, Smart ticketing, ATM App
• 3:15 PM: What is artificial intelligence and how can it help people live and work better
  Roberto Andreoli, Microsoft
• 4:00 PM: Digital and Relationships: Conflicts, Negotiation, and Emotional Intelligence (Part 1)
  Rossella Cardinale Trainer, Counselor, and Consultant for training projects
  Mario F. Dotti, Lawyer, Mediator, and Facilitator
• 4:45 PM: Digital and relationship: conflicts, negotiation and emotional intelligence (part 2)
  Rossella Cardinale Trainer, Counselor and Consultant for training projects
  Mario F. Dotti, Lawyer, Mediator and Facilitator

#MilanoDigitalWeek | March 15 - 18, 2018
Four days of open doors dedicated to the culture of innovation.
Information and program www.milanodigitalweek.com