Freelancer in the field of communication and digital marketing
Until 2015, I worked as a manager in multinational companies and communication agencies (IBM, Ogilvy, Deutsche Telekom, European Design Institute), where I designed and managed marketing and communication projects, change & crisis management, and start-up activation. I won two public tenders (Expo2015, Metropolitan City of Milan) and as head of cross-functional teams, I developed and activated digital marketing projects for the promotion of the territory.
Thanks to the company-agency-company path, private and public, and collaborations with the academic world (IATH, UCSC), it brings experience, method, active listening, and measurability of investments into freelance work. It supports entrepreneurs and managers in strategic repositioning, generational changes, content management projects with contemporary narratives, and together with public administration interlocutors, identifies the most consistent and effective methods for delivering data and information to citizens.
She is a researcher in the field (ICT & Innovation) at the Catholic University of the Sacred Heart in Milan; an active member of the Women & Technologies network.
