Natasha Perfetti

Natasha Perfetti has over 25 years of experience in Marketing, Communication, Brand Management, and channel management, gained particularly in multinational companies in the ICT sector and beyond.

As Marketing Director of SB Italia, he is responsible for brand strategies and the execution of integrated marketing initiatives, managing the brand’s presence both online and offline. Through comprehensive 360° marketing plans, he oversees media campaigns, PR & Communication activities, social media, events, and sponsorships, as well as Trade Marketing strategies for consumer and commercial markets. He also has extensive experience in developing go-to-market strategies and direct-to-customer activities aimed at stimulating demand, strengthening brand awareness, and increasing conversion.

During his experience at Lenovo, he conceived, managed, and inaugurated the first and only Flagship Store in Europe, collaborating with franchise partners to monitor, evaluate, and optimize the store's performance.

Throughout her career, she has supported Corporate Social Responsibility and empowerment initiatives, participating in institutional projects dedicated to innovation, diversity, and inclusion, including STEM in the City promoted by the Municipality of Milan, RCS CampBus and Tempo delle Donne, Powercoders, ABF TechBus, and RiavviaMi, always in collaboration with the Municipality of Milan.

Motivated, determined, and results-oriented marketing professional, Natasha is recognized for her ability to develop, lead, and implement effective strategies that generate business value and strengthen customer relationships. Her collaborative attitude and ability to successfully manage complex stakeholders make her a key reference for communication within large organizations.