Ida Tabasso

Market Analysis, Offering and Pricing Director - Web & Communications Solutions, ITALIAONLINE

From the early years of study, I developed a passion for Marketing. I took my first steps in this world by working on the telephone service 89.24.24 Ready Yellow Pages, provided by Seat Yellow Pages, eventually becoming its Brand Manager. Ten years ago, I moved into Digital Marketing, specifically focusing on online Advertising solutions. Over time, I expanded my scope and now oversee all solutions related to defining and implementing an integrated digital strategy for clients.

If I look back, I can say that I have accompanied SMEs in their learning process. We started by explaining what an impression and a click were, now we present the opportunities that new technologies, such as Artificial Intelligence, bring to businesses. Work for me also means People and Relationships, key factors for success for oneself and for companies. Managing various teams over time, I have developed a strong feedback culture, as a lever to grow and help others grow. I have learned that there is teaching in mistakes and strength in failure to start over. Even after years, I approach each day with the same desire to learn and grow, but above all with that healthy amazement and satisfaction of doing the work I wanted to do.

But Ida is not just this. I am a mother, wife, daughter-in-law, sister-in-law, niece, cousin, friend. The beauty of life is experiencing all of this, fully, trying to make the most of it, aware that everything, perhaps, will be for another time.