Federica Storace

Federica Storace, born in Genoa, is the CEO and Co-founder of Drexcode. After graduating in Economics, she chose a managerial career in large multinational companies.

First Nestlé, then Danone and Kraft, where she grows vertically in Marketing with the possibility of completing her profile with experiences within the Commercial Department.

During the years of his managerial career, he became passionate about all aspects related to digitalization and decided in 2015 to leave the large company to launch, together with his partner Valeria Cambrea, a company in the fashion-tech sector: Drexcode.

Drexcode is the first online platform, in Italy and in Europe, where it is possible to rent clothes from the latest collections signed by important designers to offer an additional option to the female issue of the dress code, especially on special occasions. Drexcode rides the growing trends of the sharing economy and sustainability.

The company immediately raises a substantial financial round from institutional investors and begins to spread a new way of enjoying luxury fashion, more ethical and sustainable. Today Drexcode, with a community of 260,000 women between registered users and followers and a well-loyal customer base that grows day by day, is ready to conquer a new market, France, under the leadership of co-founder Valeria Cambrea, opening the new French Head Quarter in Paris within the year.