Group Brand Strategy Director and Brand & Communication Director Italy, NEXI
Participate in:
Women Empowerment Program 2025Erika has developed the positioning of the Group, creating and launching the Nexi brand, and today manages all marketing communication activities related to Nexi solutions. In addition to direct activities, she also develops and manages communication and engagement initiatives for many Partner Banks and their end customers, for the development of the digital payments market.
In the past, Erika has held various roles within the UniCredit Group, first as Communication Manager for the Italian retail bank, then internationally in the Private Banking and Wealth Management division, and also as Global Customer Insight Manager. Before joining UniCredit, she had several Marketing Communication responsibilities for companies in various sectors including watchmaking, electronics, and online services.
Erika lives in Milan and is the mother of two fantastic boys.