Eliana Baruffi

Eliana Baruffi held the role of Country Communications Manager at the Italian office of the multinational ABB from 2009 to 2025, when she began her third chapter, dedicating herself to her many passions and volunteering to support youth entrepreneurship.

Eliana is a communication professional who has developed her experience within a multinational context such as the ABB Group, a leader in the energy and automation sectors, gaining solid know-how in business-to-business communication and internal communication activities.

Since 2009, she has been a Member of the Management Team of ABB in Italy and of the international Communications Core Team, holding positions of responsibility at the European level.

Responsible for defining and implementing communication and brand positioning strategies for ABB Italy, he has led teams of professionals in Italy and Europe who carry out their institutional and business activities with passion and an innovative spirit in the countries and market areas of reference.

In her long journey within the ABB Group, which began in 1983, Eliana has held the role of Marketing Communications Manager supporting various business and market areas, with a particular focus on robotics, industrial automation, smart cities, sustainable mobility, and digitalization in utilities and industries.

In December 2014, she assumed the Presidency of Junior Achievement Italy, the international non-profit association leading the promotion of entrepreneurial education in primary, lower secondary, and upper secondary schools; she was confirmed as a board member at the end of her term in June 2018. Currently, Eliana continues this collaboration as a volunteer.

Mother of two young women, passionate amateur actress, speaker at TEDxBergamo 2015 and REDX 2017 (the event aimed at volunteers of the Italian Red Cross), she has actively supported ABB's commitment in Italy in the implementation of cutting-edge training projects aimed at developing young people's entrepreneurial and digital skills.