Cinzia Di Michele

Cinzia Di Michele is a manager with over twenty years of experience in general management, sales, marketing, and strategy, gained in international contexts and in leading companies in the durable consumer goods and technology sectors. From Abruzzo, she holds a degree in Business Administration from Bocconi University, and has led complex corporate transformations, business turnarounds, and double-digit growth plans, developing omnichannel strategies and innovative sales models.

Today, she is General Manager of Stannah Montascale Italy, where she leads the business, guiding the organization through a path of growth and evolution. Since 2024, she has also been a mentor for start-ups, supporting founders and teams in defining go-to-market strategies, business development, and building scalable organizations. She has held the position of Commercial Director of Robomagister, an Emilia-based company active in the fields of robotics, artificial intelligence, and foodtech.

She was previously Sales Director of Vorwerk Italy – Bimby, where she led a network of over 18,000 agents and promoted the digital transformation of sales channels, achieving record results in terms of growth and profitability. Before that, as Managing Director of AMC Spain, she brought the branch back to profitability and consolidated the brand's presence in the Iberian market. At the international level, she held top roles in marketing, training, and organizational development, contributing to global expansion and the launch of innovative digital products.

Passionate about innovation, sustainability, and social impact, Cinzia combines a solid strategic vision with a human and inclusive approach. She believes in the value of diversity as a lever for transformation and in the conscious use of technology as a tool to improve people's lives and generate value for society. Her mission is to guide people and organizations towards sustainable growth, combining business results, innovation, and positive impact.