General Manager | International Sales & Marketing Director | Business Strategy | B2C | Leadership & Talent Development | Direct Sales Expert | DEI & Sustainability
Cinzia Di Michele is a manager with over twenty years of experience in sales management, marketing, and strategy, gained in international contexts and in leading companies in the durable consumer goods and technology sectors. From Abruzzo, she holds a degree in Business Administration from Bocconi, and has led complex corporate transformations, business turnarounds, and double-digit growth plans, developing omnichannel strategies and innovative sales models.
Since 2024, she has been a mentor for start-ups at incubators such as Startup Geeks, where she supports founders and teams in defining go-to-market strategies, business development, and building scalable organizations. She held the role of Commercial Director at Robomagister, an Emilia-based company active in the fields of robotics, artificial intelligence, and foodtech, contributing to the launch of an innovative product on the market.
She was previously Sales Director of Vorwerk Italy – Bimby, where she led a network of over 18,000 agents and promoted the digital transformation of sales channels, achieving record results in terms of growth and profitability. Before that, as Managing Director of AMC Spain, she brought the branch back to profitability and consolidated the brand's presence in the Iberian market. At the international level, she held senior roles in marketing, training, and organizational development, contributing to global expansion and the launch of innovative digital products.
Passionate about innovation, sustainability, and social impact, Cinzia combines a solid strategic vision with a human and inclusive approach. She believes in the value of diversity as a lever for transformation and in the conscious use of technology as a tool to improve people's lives and generate value for society. Her mission today is to support individuals and organizations in their growth, fostering the meeting of creativity, ethics, and progress.