Alice Siracusano

CEO at LUZ Alice is a consultant for the creation and dissemination of editorial projects and the proud "mother" of LUZ: the content marketing agency to which she gave new life in 2017. Alice's mission is to find, safeguard, and disseminate stories based on the truth of the narrated facts, relevance to the audience, and authorship. Alice made the decision to create her company after experiencing many marketing perspectives: from digital media and e-commerce in high-tech contexts such as Samsung, Google, and YOOX, to advertising strategy in major networks like BBDO and WPP. In a world dominated by technologies that change our habits and the way we relate to others, Alice applies what she has learned during her complex professional journey to combat the "bubbles" in which each of us lives by producing content that makes people reflect on new perspectives rather than reinforcing their prejudices.