Alessandra Brandi

Founder of Nifty Naples and the #tarantellafriendly philosophy.

Single parent of an autistic child with impairments, Alessandra Brandi has experienced firsthand how impossible it can be to balance work and family care, making life really difficult for many women, a "tarantella" as they say in Naples. This is how Nifty Naples was born, a company tailored to difficult lives that addresses issues such as single parenting, motherhood, disability, or violence through the lens of technological innovation and value creation, a company that is #™tarantellafriendly.

Nifty Naples is the first Phygital Marketplace of Manifesto jewelry that combines the beauty of precious items with blockchain technology, with the aim of supporting women's employment inclusion through flexible and tailored work organization. Nifty Naples is a community of people and partner companies who share the philosophy of #tarantellafriendly.

In July 2024, she won the "Diversity & Inclusion" award from 012Factory as part of the AWE program of the U.S. Department of State and the University of Naples Federico II. Since August 2024, she has been a researcher at the University of Foggia.