Let's tell each other our stories

March 30, 2021, from 5:30 PM to 7:00 PM

LET'S TELL OUR STORY.
Two different communication projects: the experiences of 3M and Banca Mediolanum in the first Women&Tech Conversation.
Featuring Daniela Aleggiani and Roberto De Agostini

What does it mean to apply the methodology of storytelling in an organization? Among the numerous initiatives implemented last year to support people in the company, the innovative project Our Journey Home has revealed the value of community to hundreds of 3M employees. We are facing a new daily life and the only certainty in this moment of profound instability is that nothing will be the same as before. Therefore, we must embark on a journey, as individuals and as organizations, towards a new "home." This is explained by Daniela Aleggiani from 3M. Roberto de Agostini from Banca Mediolanum, on the other hand, tells us how the idea of "Tell me about me" was born, the film that characterized the bank's advertising campaign last October. A new communication project, completely unbranded and all feminine, which, through the short film "Tell me about me," whispers a message to the general public to raise awareness among viewers about the importance of financial and asset planning for the realization of life projects. For the bank, the value of financial education has always been a protagonist. Let's Tell is the first meeting of "Women & Tech Conversations," the new digital format of the Association.